5 + Ways to increase Instagram followers for a successful business

Originally Posted by ClueWorks – Remote Worker International

In this article, we will review strategies or how to add Instagram followers (IG). If you are currently running a business through IG, the following few tips will help your business become more thriving.

Currently, the number of followers is not only limited to numbers. Many business owners are looking for information on how to add Instagram followers because it can show the popularity of their business.

Previously, many people were looking for shortcuts by buying followers or using bots. But you need to know, this trick is not effective to encourage business development.

In order for your business to grow, you need real followers, people who are really interested in your product or service. Therefore, here we provide some ways to get quality IG followers. Before, let’s figure out why businesses need a lot of IG followers.

Why is Instagram Follower count important for business?

Social Media like IG has influenced the lives of many people. In general, social media is used to help people connect with family and friends. But for businesses, social media is a powerful marketing tool.

When an IG account has a lot of followers, it will bring a lot of benefits to the business. Some of them are like:

  • Having a lot of followers will make your business look more trustworthy.
  • Marketing content or marketing messages can be reached by more people.
  • In the end, having a lot of Instagram followers will increase business profits.

5 Ways To Increase Instagram Followers

1. Build a professional IG account profile

Before you start figuring out how to add Instagram followers, the first step you need to do is optimize your business account. So that followers are interested and can know your business, then provide bio info and a clear profile photo. Also include website links to drive traffic to your web pages.

In addition, your IG account should also be easy to search and remain relevant to your business. If your business has a long name, then shorten the name to something that your audience will recognize. Then if your business name does not use specific numbers in it, then you do not need to add numbers or characters into the username.

2. Take advantage of Instagram reels

If you haven’t created Instagram Reels content yet, your business may miss out on a great opportunity to increase followers. Instagram Reel is a feature similar to videos on TikTok. With this feature, you can create and edit videos of 15 seconds to 60 seconds.

This content will appear on the Reel Feed so that it can be reached by followers or non-followers of your business account. Thus, the marketing info you convey can be reached by many people.

In order for your Reels content to work optimally, there are several things you need to do, namely:

  • Include keywords and hashtags in the caption.
  • Use Trending Songs
  • Add text on the screen to reach subscribers watching without sound

3. Use hashtags

Hashtags are one of the tools you need to use to grow IG follower count. Over the years, hashtags have been used by IG users to make the content they part more easily found by other IG users. As a business owner, this strategy can be a great way to expand the reach of marketing messages.

When using hashtags, there are several things you need to do in order for hashtags to function optimally, namely:

  • Do your research to find popular hashtags that are relevant to the business or product you are selling.
  • Don’t use the same hashtag list for all content. Copying and using the exact same hashtag on each piece of content will make it look spammy.
  • To find out which hashtags work best, you analyze the performance of your content through Instagram insight.

4. Give a giveaway

Giving giveaway is also a way to increase Instagram followers that is quite effective. In addition, this type of content in general also has a high level of engagement and is able to drive better brand awareness.

If you have never held a giveaway before, here are some examples of conditions that IG users need to do so that they can get a free gift.

  • ask users to follow your business account, like, and comment on giveaway content you post
  • ask users to leave comments on giveaway content posted by tagging some friends they have
  • create a small contest where users will be asked to create a unique post related to your brand

5. Work with influencers on IG

Influencer marketing is a sales strategy that is carried out by leveraging the role of influencers. It is important to know that working with influencers can also be a way to increase Instagram followers that is quite effective. In general, influencers have gained trust and loyalty so they can more easily influence their followers so that they want to buy the products you sell.

When you want to use an iin strategy, make sure you choose influencers that are relevant to your business niche. In addition, research beforehand whether the influencer has good engagement with his followers.

6. Use Instagram Ads

Instagram Ads Instagram Ads is an advertising service from Instagram where business owners have to pay a certain amount of funds so that their posts can be reached by more Instagram users. Facebook Instagram Ads can also appear in feeds, IG stories, explore, and more. The ad will look like a regular post but is always attached with a sponsored label ” to indicate that the content is an ad.

With this service, you can get more quality followers because you can set who the audience you want to reach. Instagram itself when it provides several forms or ad formats that you can choose, namely:

  • Image ads
  • Stories ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • IGTV ads
  • Shopping ads
  • Reels ads

Read Also: 5 Ways to increase Social Media Engagement

Conclusion

There are many ways to increase Instagram followers. You can use all of these methods to make your IG account more developed and widely known by many target audiences. In addition, you also need to maintain engagement with followers such as by creating interesting content and maintaining two-way communication with followers.

Considering that today most people use social media to search for products and services, marketing through social media is a mandatory thing that needs to be done. If you need help doing so, please contact logique’s digital marketing team. We have a lot of experience in managing corporate social media.

For more information about this service please click digital marketing services.

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